2G Studios’s Seamless Workflow : An Artistic Collaboration

In the Architectural Visualization industry, production time is a key factor to providing the best service to our client. To do so, every studio has their own personalized and custom workflows. Work flows vary from studio to studio, generally Studios from abroad tasks each artist with one project for them to work on from start to finish. 

Pohutukawa Residence is like, all our projects a result of collaboration in 2G Studio.

In 2G Studio, we have a different approach to tackling our projects. Our workflow consists of tasking our artists who are specialists of their parts of their project, each specialist playing their own role in production. We have artists working on their own parts of the project, such as modeling specialist, texturing specialist, planting specialist, lighting, and so on.

Frankly speaking, every “specialist” is also capable of doing other tasks. But by dividing tasks among specialized professionals, we unlock the potential for multiple projects to be tackled simultaneously, ensuring efficiency and productivity. Our team is led by a visionary artist who oversees the creative direction and serves as the guiding light for the project. Let’s dive deeper shall we?

The Power of Specialization

Alva hotel clay render, and with lighting.

In 2G Studio, we believe in the strength of individual talents, where each artist possesses a specific area of expertise, whether it be modeling, texturing, arranging planting, or lighting. By dividing tasks among specialized professionals, we unlock the potential for multiple projects to be tackled simultaneously, hence creating our seamless workflow; ensuring efficiency and productivity. Our team is led by a lead artist who oversees the creative direction and serves as the guiding light for the project.

The Leading Artist's Role

At the helm of our creative endeavors, the leading artist assumes the crucial responsibility of the final check and infusing each project with maximum quality. By relieving them of other tasks such as modeling and texturing, we grant them the freedom to immerse themselves in boundless creative thinking. This undivided focus allows our leading artist to breathe life into our projects while keeping an eye on the larger picture and ensuring the highest standard of artistry.

Collaborative Efforts

We believe that collaboration is key. While each artist possesses their own specialized skill set, we cherish the spirit of versatility. Our artists are not confined to a single job desk but rather possess a range of skills that enable them to seamlessly switch roles when necessary. This flexibility not only enhances efficiency but also nurtures a sense of shared responsibility and empowers our team to adapt and excel in any situation.

The Project Manager's Role

Ensuring a smooth production process is paramount to the success of our studio. Enter the project manager, a vital figure who orchestrates the flow of information and ensures that all necessary data is readily available before a project commences. This meticulous planning minimizes interruptions and allows our artists to delve into their work without hindrance. With a project manager at the helm, we ensure a seamless workflow and set the stage for artistic brilliance.

Custom uniform SOP: Streamlined Workflow

Our uniform SOP and collaboration based workflow allows us to create renders like this, Tamora residence rendered by 2G Studio.

To further streamline our operations, we have crafted our own Standard Operating Procedure (SOP). This uniform SOP is comprehended by all members of our studio, fostering a sense of cohesion and understanding. In the face of unforeseen circumstances, such as an artist falling ill, our SOP serves as a guiding light, enabling a smooth transition for another artist to seamlessly step in without confusion or delay. Our SOP is the backbone of our seamless workflow, reinforcing our commitment to delivering excellence.

Conclusion:

We believe that tackling each project together , with each artist playing their own roles, we are able to produce our desired outcome and provide the best service we can to our clients. Be it getting the project done on time, the sheer numbers of people working on each project allows us to produce more and faster. As the saying goes, “ If you wanna go fast, go alone. But if you wanna go far, go together.” 

For more like this checkout our other blogs here, where we’ll share our journey, the story of our projects, and our opinions. See you on the other side.

Building an Online Presence for Architectural Visualizers: Creating an Engaging Portfolio Website and SEO Tips for Improved Online Visibility

Introduction

Establishing a strong online presence is crucial for professionals in various industries, including architectural visualizers.  With the help of a well-designed portfolio website and effective search engine optimization (SEO) strategies, architectural visualizers can showcase their talents, attract potential clients, and stand out in a competitive market. In this blog post, we will explore how architectural visualizers can build an engaging portfolio website and implement SEO techniques to enhance their online visibility and reach a wider audience.

Part 1: Creating an Engaging Portfolio Website

Your portfolio website serves as a virtual showroom, allowing potential clients to assess your skills, creativity, and expertise. To create an engaging portfolio website, consider the following:

One of our works, the Mode Gakuen spiral tower. Check it out.

Showcase Your Best Work: Display a carefully curated selection of your most impressive architectural visualizations. Use high-quality images and videos to capture attention and highlight your unique style.

2G Studio Portfolio page, Click here for more!

Intuitive Navigation: Make it easy for visitors to navigate through your website. Organize your portfolio into categories, projects, or styles, ensuring a seamless user experience.

Clean and Modern Design: Choose a clean and modern design that aligns with your personal brand and the architectural industry. Use a professional color palette, fonts, and layout to convey a sense of sophistication and creativity.

Get in touch with 2G Studio!

Incorporate Contact Information: Include a dedicated contact page with your email address, phone number, and links to your social media profiles. Make it convenient for potential clients to get in touch with you.

These are the testimonials we have on our homepage.

Testimonials and Client Work: Feature testimonials from satisfied clients and highlight projects you have completed successfully. Social proof adds credibility and builds trust with potential clients.

Part 2: SEO Tips for Improving Online Visibility

An effective SEO strategy can significantly improve your online visibility, making it easier for potential clients to find you. Here are some essential SEO tips for architectural visualizers:

Semrush Keyword Research tool

Keyword Research: Identify relevant keywords and longtail phrases that potential clients might use when searching for architectural visualizers. Incorporate these keywords naturally throughout your website's content, including page titles, headings, image alt tags, and meta descriptions. Semrush keyword research tool is a great tool to help you do your keyword research.

Optimized URLs: Create SEO-friendly URLs for your website pages. Use descriptive words related to your services and projects instead of generic URLs.

High-Quality Content: Produce informative and engaging content related to architectural visualization. Consider writing blog articles, case studies, or tutorials that showcase your expertise and attract organic traffic. Regularly update your website with fresh and valuable content.

Image Optimization: Optimize your images by compressing them without sacrificing quality. Use descriptive filenames and include relevant alt tags, helping search engines understand the visual content.

Mobile-Friendly Design: Ensure your website is responsive and mobile-friendly. With the increasing number of users accessing the internet via mobile devices, having a mobile-friendly website is crucial for better search rankings.

Backlinks and Networking: Build relationships with other professionals in the architectural industry. Collaborate on projects, participate in forums and discussions, and seek opportunities to obtain backlinks from reputable websites. Backlinks from authoritative sources can boost your website's credibility and improve its search ranking.

By building an engaging portfolio website and implementing effective SEO strategies, architectural visualizers can enhance their online presence, attract potential clients, and stay ahead in a competitive market. Remember to consistently update your portfolio, create valuable content, and adapt your SEO techniques to stay relevant in an ever-evolving digital landscape. Establishing a strong online presence is a continuous process, but the benefits it brings to your career as an architectural visualizer are invaluable.

Exploring Different Rendering Software: A Comprehensive Review of the Best 3D Rendering Software

Rendering softwares plays a crucial role in bringing virtual creations to life, they are one of the most important factors in our industry. With a plethora of options available, it can be challenging to determine the best 3D rendering software for your specific needs. In this article, we will delve into the world of rendering software, reviewing and comparing popular options based on their features and capabilities. By the end of this review, you will have a better understanding of the top contenders and be equipped to make an informed decision.

AUTODESK 3DS MAX

AUTODESK 3DSMAX

Autodesk 3ds Max:

As one of the most renowned 3D rendering software, Autodesk 3ds Max offers a comprehensive set of tools and features. Its powerful rendering engine provides photorealistic results and exceptional control over lighting, materials, and textures. With an intuitive user interface and a vast library of plugins and extensions, 3ds Max caters to professionals in various industries such as architecture, gaming, and visual effects. Furthermore, its integration with other Autodesk software, such as AutoCAD and Revit, enhances workflow efficiency. However, it should be noted that 3ds Max has a steeper learning curve, making it more suitable for advanced users.

Vray

Chaos Group V-Ray:

Widely regarded as an industry standard, Chaos Group's V-Ray offers exceptional rendering capabilities, delivering high-quality and realistic results. V-Ray boasts an advanced ray-tracing engine that excels in complex lighting scenarios, global illumination, and accurate material representation. It integrates seamlessly with popular 3D modeling software like Autodesk Maya and SketchUp, making it a preferred choice for professionals. With its extensive library of materials, textures, and lighting setups, V-Ray enables artists to achieve stunning visual effects. However, V-Ray's advanced features and complexity may require a significant investment of time and effort to master.

Blender

Blender:

Blender is an open-source 3D rendering software that has gained substantial popularity in recent years. Offering a comprehensive set of features, Blender is a cost-effective option suitable for beginners and professionals alike. With its powerful Cycles rendering engine, Blender produces high-quality results and supports GPU rendering for faster performance. It also provides an extensive range of modeling, texturing, and animation tools, making it a versatile choice for various projects. Furthermore, Blender's active community ensures regular updates, bug fixes, and a wide range of tutorials and resources for continuous learning. While it may lack some advanced features found in other rendering software, Blender's cost-effectiveness and community support make it an attractive choice.

Chaos Vantage

Chaos Vantage:

Chaos Vantage is a powerful real-time 3D visualization tool for architects and designers. Chaos is a primarily GPU based rendering. It offers instant feedback and realistic visuals, eliminating the need for pre-rendering. With Chaos Vantage, users can experience their 3D scenes in real-time, making informed decisions quickly. The tool provides immersive and interactive experiences, allowing professionals to showcase their designs efficiently. However, it requires a powerful graphics card and computational resources, which can be a limitation. Overall, Chaos Vantage is a valuable tool for architectural visualization, offering speed, interactivity, and realistic rendering capabilities.

Choosing the right 3D rendering software is crucial for achieving stunning visual results and optimizing workflow efficiency. Each of the reviewed rendering software options - Autodesk 3ds Max, Chaos Group V-Ray, Blender, and Octane Render - has its unique strengths and weaknesses. While 3ds Max and V-Ray cater to professionals seeking advanced features and photorealistic results, Blender offers a cost-effective and versatile solution for a wide range of users. On the other hand, Octane Render provides real-time rendering capabilities that can significantly enhance productivity. By understanding the features and capabilities of these top contenders, you can make an informed decision that aligns with your specific needs and requirements.

Curious about what we in 2G Studio use as our rendering softwares? We have a blog explaining which softwares we use and why! Check that out here.

Clay Renders: What and Why?

Clay render technique serves as a powerful tool for enhancing the visualization and communication of design concepts. By stripping away distracting details and focusing on form and structure, clay renders offer valuable insights into 3D models. This blog post will delve into the concept of clay renders, exploring their purpose, the reasons behind their creation, and the benefits they provide to both clients and 3D artists.

East Tennessee Children's Hospital Clay Render by 2G Studio

Understanding Clay Renders 

A clay render, also referred to as a claymation render or clay model render, emulates the concept of sculpting with clay in the physical world. It is a simplified representation of a 3D model or scene, typically devoid of textures, materials, or complex lighting effects. By presenting the model in a neutral gray or beige tone, a clay render emphasizes the form, structure, and geometry of the objects within the scene. This technique allows for a focused evaluation of the model, free from distractions that might arise from color or surface details.

Importance of Clay Renders 

The creation of clay renders serves several purposes that are beneficial to both clients and 3D artists alike. Here are some key reasons why clay renders are valuable:

Clay render helps you visualize

2.1. Design Evaluation and Iteration

Clay renders enable designers and artists to evaluate the composition, scale, and overall aesthetic appeal of a 3D model at its foundational stage. By removing textures and complex materials, clay renders allow for a better assessment of the model's shape, proportions, and geometric accuracy. This simplification helps identify potential flaws or areas that require adjustment, leading to iterative improvements in the design process.

Through the evaluation of clay renders, artists can identify design flaws or areas requiring adjustment more easily. The simplified representation allows for precise analysis of proportions, curves, and geometry, facilitating efficient design iterations. Artists can make informed decisions regarding modifications, leading to an enhanced final product.

Clay Rebders To Improve Visualization Process - Eagle Vision

2.2. Communication

Clay renders facilitate effective communication between 3D artists and clients. Clients who may not be well-versed in technical aspects of 3D rendering can better understand the design intent without getting overwhelmed by intricate details. The simplified representation of a clay render allows clients to focus on the model's form and structure, aiding their comprehension and facilitating clearer feedback.

Clay renders aid in conveying design concepts accurately and succinctly. By focusing on form and structure, they provide a clear visualization of the model's essential elements, eliminating potential misunderstandings or misinterpretations. Clients can easily grasp the design intent, leading to more effective collaboration and informed decision-making.

Bali Villa Clay render

2.3. Time, Resource, and Cost Efficiency

Creating a fully textured and rendered 3D scene can be time-consuming and computationally intensive. By initially generating a clay render, artists can quickly evaluate the fundamental aspects of a model or scene. This rapid evaluation helps save time and computational resources, enabling artists to make informed decisions about refining the design before investing significant effort into detailed rendering.

The utilization of clay renders helps optimize project timelines and budgets. By focusing on key design aspects, artists can swiftly assess and refine models, reducing the need for extensive iterations and reworks. This streamlining saves time and costs associated with rendering complex materials and textures that may require significant computational resources.

All of these combined, form a win-win solution for both parties. Clients able to understand, and get the most bang out of their buck. Artists able to communicate and evaluate to provide the maximum output.

Clay renders serve as an invaluable tool in the world of 3D visualization, enhancing design evaluation, communication, and decision-making processes. By simplifying models to emphasize form and structure, artists and clients alike benefit from a clearer understanding of design concepts. Clay renders save time and resources while facilitating effective communication, enabling efficient design iterations and ultimately leading to superior final outcomes. Embracing the art of clay renders empowers 3D artists to refine their creations and deliver impressive visual experiences to clients.

Unveiling the Power of Architectural Renderings in Boosting Sales: 6 Ways to Drive Real Estate Success

The Sanctum, rendered by 2G Studio

in the competitive real estate market, captivating potential buyers is essential for sales success. Architectural renderings, the lifelike visual representations of unbuilt spaces, have emerged as powerful tools to drive sales. In this blog, we will explore what architectural renderings are and delve into six ways they can significantly impact sales for our clients. Backed by statistical data from credible sources, we will uncover the undeniable power of architectural renderings in driving real estate success.

Visualizing the Unbuilt: Igniting Imagination

Architectural renderings empower clients to visualize unbuilt spaces accurately. According to a study by Jones Lang LaSalle (JLL), 78% of real estate professionals reported that using 3D renderings helped clients better understand the layout and design of projects, leading to increased sales conversion rates1. By providing a realistic preview of the end result, renderings ignite imagination, helping potential buyers envision themselves in the space and forming an emotional connection with the property.

Showcasing Design Aesthetics: Attracting Attention

In the realm of real estate, aesthetics play a crucial role in attracting buyers. Architectural renderings serve as a visual platform to showcase design aesthetics. In a survey conducted by the National Association of Realtors (NAR), 81% of buyers stated that detailed and visually appealing listings were more likely to grab their attention2. Renderings allow clients to portray various materials, colors, lighting, and textures, creating visually captivating representations that entice potential buyers and differentiate the property from competitors.

Sanctum, livingroom. Rendered by 2G Studio

Highlighting Features and Amenities: Creating Desire

Architectural renderings go beyond showcasing exteriors by highlighting unique features and amenities. Listings with renderings of interior spaces experienced 31% more page views, according to a study by Zillow3. Renderings emphasize luxurious swimming pools, state-of-the-art facilities, or breathtaking views, creating a sense of desire among potential buyers. By showcasing the lifestyle and experiences associated with the property, renderings elevate the appeal and significantly increase sales opportunities.

Enhancing Marketing and Advertising: Engaging Audiences

Architectural renderings provide a competitive edge in marketing and advertising real estate projects. Listings with high-quality renderings received 403% more inquiries, as reported by a study conducted by Redfin4. Renderings become the centerpiece of brochures, websites, advertisements, and social media campaigns, attracting attention and evoking an emotional response. By effectively engaging viewers, renderings increase brand visibility, generate leads, and ultimately drive sales conversions.

Persuasive Investor Presentations: Securing Financial Support

Architectural renderings play a pivotal role in investor presentations, aiding developers in securing financial support. A study by Deloitte found that 84% of investors preferred visual representations during pitches5. By effectively communicating the project's vision and potential, renderings instill confidence in investors, mitigating uncertainties and increasing the likelihood of securing investments or partnerships. Renderings provide a compelling glimpse into the future, influencing investment decisions.

Streamlining Decision-Making Processes: Boosting Sales Conversions

Architectural renderings streamline decision-making processes for clients and buyers. According to a survey conducted by Zillow, 74% of buyers found virtual tours and renderings to be very or extremely important when considering a property6. Renderings allow clients to evaluate design alternatives, assess the impact of changes, and make informed choices before construction begins. For buyers, renderings provide a realistic preview, facilitating comparisons and accelerating purchasing decisions, ultimately driving sales conversions.

Conclusion

Architectural renderings have emerged as indispensable tools for boosting sales in the competitive real estate market. Statistical data from reputable sources supports their efficacy in visualizing the unbuilt, showcasing design aesthetics, highlighting features and amenities, enhancing marketing efforts, facilitating investor presentations, and streamlining decision-making processes. By harnessing the power of architectural renderings, clients can elevate their sales strategies and drive real estate success in an increasingly competitive landscape.

References:

Footnotes

Jones Lang LaSalle (JLL) - "Virtual Reality: Redefining Real Estate." (2017) ↩

National Association of Realtors (NAR) - "Real Estate in a Digital Age" (2018) ↩

Zillow - "From Pictures to Property: What Home Buyers Really Want" (2018) ↩

Redfin - "Virtual Reality for Real Estate" (2016) ↩

Deloitte - "Visualizing the Value of Real Estate" (2015) ↩

Zillow - "Consumer Housing Trends Report" (2020) ↩

The Importance of Environment Detail: Bali Villa

Fact: Studies have shown that incorporating 3D architectural visualization renders into marketing materials can significantly boost client sales, with an average increase of 30% in conversion rates.

One of the marketing factors that will help our clients are the environmental detail of a render. Let’s say you have a render in Bali, then you’d also be paying for a Bali view. The clients need those environmental details to be in the render in order to truly show what they have to offer.

Bali Villa, by 2G Studio

A project of ours, “Bali Villa” will be our study case today.

Turbidity, as portrayed in the render, we can see that the skies along with the sunset has a pink-ish amber hue. This happens when there are more aerosols or fine particulate particles in the air to scatter and reflect the sunlight spectrum. The skies you see in the render are based on the skies we see every day of the week. (FYI: 2G Studio’s main office is located in Bali.)

Day time Bali Villa

Sunlight and time of day, depending on the client’s needs and wants, we have to set the sunlight according to the time of day, the purpose and story the render has to present. For Bali Villa, a sunset render showing how romantic it is during the sunset. We wanted the render to not just be an image, but a whole experience.

Vegetation varies from location to location. The vegetation used in Bali Villa render are all specific vegetations that lives in Bali, a tropical island that has many vegetation varieties. Palm trees scattered across, lily pads, etc. 

Seasonal variations of weather in the Bali Villa shows what Bali is like in our dry season. Tropical countries have 2 seasons, rainy and dry. Each season is 6 months long. The dry season skies are depicted by how clear the skies are and how scattered and light colored the clouds are.

We believe that in creating a 3d render, there are no shortcuts. To deliver the experience and mood, it has to be purely details on top of details. In the Bali Villa render you can also see how the horizon is, and how sunlight reflects on it.

When it comes to creating the "Bali Villa" render, we understand the significance of highlighting not only our exceptional building modeling skills but also the allure of the location itself. In Bali, it's not just about providing comfortable beds or showcasing cool architectural designs; it's about offering an immersive experience that encompasses breathtaking views and captures the essence of Bali.

Exploring the Enchanting World of Studio McGee: Our Trusted Design Reference

A common experience in our industry is that we often find ourselves facing moments of creative blankness. It is during these times that we embark on a search for inspiration and references to infuse life into our work. Among our cherished go-to sources, Studio McGee undoubtedly holds a special place in our hearts. Their designs and styling, particularly their remarkable approach to lighting, never fail to captivate us.

Home on the Bay Project: The Great Room by Studio McGee

The Allure of Studio McGee's Style: When it comes to seeking references for high-end residential projects, we are drawn to Studio McGee's work. Their projects are grand in scale, unlike smaller endeavors that may not fully represent the intricacies of larger designs. We are inspired by their distinctive style, which shines through their impeccable design choices and thoughtful approach to styling. 

Reliability and Established Reputation: One aspect that sets Studio McGee apart as a reliable reference is their well-established reputation in the industry. Their accomplishments are further amplified by their very own TV show, which showcases their expertise and talent. This solidifies our trust in their designs and reinforces our confidence in using their work as a reference.

Dream Home Makeover staring Studio McGee

Thoughtful Designs: Studio McGee's designs leave an indelible mark on us. Every detail, from the layout to the lighting and the selection and combination of materials, reflects their thoughtfulness. Although their designs primarily embody the essence of American classicism, they possess a unique character that sets them apart.

Captivating Character and Styling: The character of Studio McGee's designs and styling is deeply enthralling. The use of earth tones and soft colors creates an inviting and comfortable ambiance in their spaces. They skillfully incorporate statement pieces that become iconic elements within the rooms, adding a touch of elegance and personality. Moreover, the way they present their design and styling is nothing short of cool. Each picture they share is truly Pinterest-worthy and exudes a captivating aesthetic.

SM Ranch House: The Living Room by Studio McGee

Example Case 1: The Cozy Living Room Take, for instance, their design of a cozy living room. Soft neutral tones, coupled with carefully placed lighting fixtures, create a warm and inviting atmosphere. A plush sofa adorned with textured throw pillows adds comfort, while an eye-catching artwork on the wall becomes the focal point, effortlessly capturing attention.

Example Case 2: The Serene Bedroom Retreat Studio McGee's expertise shines in their design of a serene bedroom retreat. Subtle shades of blue, combined with natural materials, establish a calming ambiance. The choice of lighting fixtures enhances the tranquility, and a carefully curated collection of decorative elements, like a unique bedside lamp and an exquisite area rug, infuse the space with a touch of luxury.

Conclusion: Studio McGee holds a special place in our hearts as a design studio that we adore and frequently turn to for inspiration. Their designs, characterized by thoughtful layouts, lighting, and material choices, have a distinctive charm. The use of earth tones and soft colors, coupled with the incorporation of statement pieces, creates a comfortable and aesthetically pleasing atmosphere. With their well-established reputation and stunning portfolio, Studio McGee remains our trusted reference for creating captivating 3D renders that truly come to life.

The Story Behind De Teras: Crafting an Enchanting Experience

De Teras, By 2G Studio

At 2G Studio, we believe that every project tells a unique story. De Teras was no exception. It was a project where we sought to create more than just a typical dinner spot. Our aim was to bring the client's emotions to life through a captivating render. 

Unveiling the Vision: Capturing the Essence

De Teras was designed to be more than just a place to have a meal. It was meant to be an experience, where every emotion the client envisioned could be performed and presented in the render. Our challenge was to showcase the essence of De Teras, to transport viewers to a world where they could feel the magic in every moment.

Awe-Inspiring Views: The Heart of the Design

Outdoor cafes have a unique charm, offering outstanding views from a higher perspective. For De Teras, highlighting and showcasing the breathtaking view was crucial. We wanted to capture the allure of the surrounding cityscape, making it a key attraction in the design. The view became a focal point, drawing visitors into the enchanting atmosphere of De Teras.

Crafting the Mood: Paying Attention to Details

Creating the desired mood required a thoughtful approach. We experimented with various techniques to achieve the ambiance we envisioned. Separated blocks of dinner tables were strategically placed to provide a sense of privacy and personalization. Water elements and open spaces between the tables acted as natural dividers, adding a touch of tranquility.

Romance in the Air: Illuminating the Mood

Candle lights and platform lights played a significant role in enhancing the romantic and comforting atmosphere of De Teras. The reflections on the water's surface further amplified the allure, creating a mesmerizing visual spectacle. We wanted to ensure that every guest felt the magic of De Teras, their hearts filled with warmth and joy.

Pohutukawa, by Herbst Architects, rendered by 2G Studio

Bringing Life to the Render: The Power of Nature

To infuse the render with vitality and a connection to nature, we introduced lush plantations. The vibrant greenery added freshness and a sense of liveliness to the scene. It created a harmonious backdrop, inviting guests to immerse themselves in the beauty of their surroundings. The presence of plants symbolized the vibrancy and serenity of the outdoor environment. Pohutukawa, one of our projects that is a great example of setting the stage for nature to shine bright.

Versatility for Different Occasions: Catering to All Needs

De Teras was designed to be functional and flexible, accommodating various occasions and preferences. For more intimate moments, we created a separate spot with clearer views and a darker, more romantic ambiance. This allowed couples to enjoy a heightened sense of romance while reveling in the surrounding beauty. It was important to us that De Teras could adapt to the diverse needs of its guests.

The De Teras project was a labor of love, where every decision was made with the intention of crafting an enchanting experience. From unveiling the mesmerizing view to paying attention to every detail, we aimed to create a space where emotions could flourish. By incorporating elements of privacy, illumination, nature, and versatility, we sought to transport visitors into a realm where they could create their own unique stories. De Teras became a testament to the power of thoughtful design and the art of storytelling through architectural visualization.

We hope you enjoyed this behind-the-scenes glimpse into the thinking process and fundamentals that shaped the De Teras project. At 2G Studio, we are dedicated to creating extraordinary experiences that transcend the ordinary, allowing our clients' visions to come to life.

Navigating the World of 3D Rendering Software: Our Experience at 2G Studio

In the world of 3D architectural visualization, choosing the right rendering software can greatly impact the quality and efficiency of our work. At 2G Studio, we've explored various options and discovered the strengths of different software tools. In this blog, we'll share the 3d render softwares we use, our experience, and insights, focusing on the practical benefits of Corona, VRay, Vantage, and 3ds Max.

Bergman Werntoft House By Johan Sundberg, Rendered by 2G Studio

Corona: Simplified and User-Friendly

Corona caught our attention for its user-friendly interface and simplified workflow. It offers a streamlined version of VRay, making it an excellent choice for projects that require quick and impressive results. Its ease of use and straightforward settings allow artists to focus on their creativity without getting lost in technical complexities.

VRay: Advanced Flexibility and Control

When it comes to advanced settings and flexibility, VRay stands out. It requires a deeper technical understanding but provides unparalleled control over the rendering process. VRay's powerful optimization techniques ensure efficient rendering while maintaining exceptional quality. This software suits projects that demand intricate adjustments and technical precision.

De Teras, Rendered by 2G Studio

Vantage: Speed and Efficiency for Animations

For animated visualizations, Vantage has become our go-to solution. Its lightning-fast rendering times allow us to create stunning visual sequences efficiently. While primarily used for animations, Vantage has the potential to expand its capabilities for still image rendering in future updates. However, it currently has some limitations regarding object reactions, particle simulations, color correction, and other post-production features.

3ds Max: The Foundation of Our Workflow

Alongside rendering software, 3ds Max serves as the foundation of our workflow. It provides a versatile platform for modeling, texturing, lighting, and scene creation. With its extensive plugin support, 3ds Max seamlessly integrates with various rendering engines, including Corona, VRay, and Vantage. Its flexibility and broad range of tools make it an essential part of our toolkit.

Finding the Right Balance:

At 2G Studio, our goal is to deliver outstanding architectural visualizations by utilizing the strengths of different software tools. We understand that each project has unique requirements, and the choice of rendering software plays a crucial role in achieving the desired results. Our experienced artists carefully consider the technical aspects and artistic vision of each project to determine the ideal software for the job.

In the end every softwares has its own benefits, each playing their own roles and having their own outcomes. Softwares are one of the key factors of our industry, therefore software choice varies between every studio. Each studio has their own desired software for their desired

Transforming Hospitals with Light: Creating a Comforting and Welcoming Ambience

East Tennessee Children’s Hospital, Knoxville, USA

The render of East Tennessee Children’s hospital was driven by the idea that hospitals shouldn’t be a dark, scary place which children avoid. Hospitals were meant to be a comforting and welcoming place, a place of refuge for our young warriors. To accommodate our warriors who need rest. 

In order to achieve the comforting ambience we wanted to present through the rendering, there were many approaches. One of which was through modeling and lighting. Both aspects work hand in hand, each with their own roles and purposes to provide the mood we were trying to achieve.

Creating mood through modeling and lighting is a one combo package. As we wanted to make use of both natural and artificial lighting. 

Clay render of East Tennessee Children’s Hospital

Natural lighting, the warmth and welcoming:Natural lighting gives off a warm and welcoming ambience, uplifting the whole mood of the render. As natural light is one of the key aspects of a great render, especially a comfy one. The natural warm tones of the sunlight, especially the golden hour peeking at the back and the light entering the building through the transparent bridges feels safe. The transparent bridges and roof on the outdoor space on top allows natural light to enter, giving a feeling of freedom. As we’re able to see out to the world, and not feel caged. 

The dark clouds serve as a contrast to the golden hour, with the dark clouds the warm tones are able to shine even more. Proving that there’s always sunshine after a storm. 

Artificial lighting:Natural lighting’s limited availability means that there has to be something constant. A safety net that assures when even there’s no sun out, we’ll have sun in. Warm choices of lights shows us even in parts of the hospital where sunshine doesn’t enter, it still provides the same warmth and welcoming nature. 

Senja Coffee & Memories, rendered by 2G Studio

A similar case of utilizing both natural and artificial lighting is “Senja Coffee & Memories”, where we also wanted to create a calm and inviting environment. An eye catcher, as when the streets are dark, here it is shining and waiting for you to come.

In conclusion, the rendering of East Tennessee Children's Hospital focused on creating a comforting and welcoming environment through the use of modeling and lighting. Natural lighting, including the golden hour and light entering through transparent features, brought warmth and a sense of safety. The contrast of dark clouds enhanced the overall ambiance. Artificial lighting complemented the natural light, providing a consistent source of warmth and reassurance. Together, these lighting techniques successfully transformed the hospital's atmosphere, offering a refuge where children can find comfort and healing.

Transforming Children's Hospital Experienc: Psychology of color

Designing a children's hospital is a delicate balance between aesthetics and functionality. Gone are the days when hospitals were seen as cold, sterile places. Today, the emphasis is on creating warm and comforting environments that promote healing and well-being. One crucial element in achieving this transformation is the careful selection of colors. As a 3D architectural visualization company, we understand the psychology of color and its impact on the emotional state of young patients. In this article, we explore the significance of color choices in creating a welcoming and reassuring atmosphere within a children's hospital.

The Power of Color:

Colors have the ability to influence human emotions and behaviors. When it comes to healthcare settings, particularly those for children, it is essential to create an environment that is uplifting, calming, and non-intimidating. Let's explore some key colors and their psychological effects:

Serene Blues: Blue is known for its calming properties, evoking feelings of tranquility and reducing anxiety. Blue as one of the main colors of the exterior, provides a safety net, to lead the mind into a state of calm.

Cheerful Yellows: Yellow is associated with energy, happiness, and optimism. It can brighten up spaces and create a positive atmosphere. Yellow lighting used indoors, and the golden hour evokes a sense of joy and enthusiasm, fostering a welcoming environment for children.

Soothing Greens: Green symbolizes nature, balance, and healing. It is a color that promotes a sense of harmony and renewal. The greens shown outside bring a lively atmosphere towards the image as a whole.

Playful Splashes of Color: Vibrant pops of colors like red and orange represents the changing of seasons. These bold colors stimulate enthusiasm, and a sense of adventure. Autumn, the season where the  environment encourages exploration and joy.

Creating a Warm and Reassuring Atmosphere:
From a technical standpoint, achieving the desired ambiance involves considering several factors:

Lighting: Lighting plays a pivotal role in highlighting colors and creating a welcoming atmosphere. Natural light enhances the perception of color and positively impacts mood. East Tennessee children’s hospital is designed to let natural light in, see-through roofs on the outdoor section on top, transparent bridges and the windows in every room.
A similar case, Senja Coffee & memories is also designed to utilize warm colors both renders achieving a welcoming and comforting ambience.

Senja Coffee & Memories, rendered by 2G Studio

Color Harmonization: Careful coordination of colors throughout the hospital ensures a coherent and pleasing visual experience. Harmonious color combinations, such as complementary or analogous schemes, contribute to a calming and inviting atmosphere. These combinations can be achieved through the selection of appropriate paint colors, textiles, furniture, and artwork.

Texture and Material Choices: Integrating various textures and materials can add depth and tactile interest to the design. Soft fabrics, warm woods, and textured surfaces create a comforting environment that engages children's senses and promotes a sense of security.

Tailoring colors to achieve the desired mood through weather, the red and orange trees outside indicate that  it’s autumn, paired with dark tones of clouds, as well as puddles, it indicates that it’s autumn. Through the colors of the environment a sense of freshness and cool air can be felt, as if the scent of petrichor can be felt through our emotions. 

When it comes to designing a children's hospital, the psychology of color cannot be underestimated. By understanding the emotional impact of different colors, East Tennessee children’s hospital offers a warm, welcoming, and comforting experience. From serene blues to cheerful yellows and soothing greens, each color choice plays a crucial role in transforming a hospital into a haven for young patients. By carefully considering lighting, color harmonization, and texture, a children's hospital can become a place where children feel safe, supported, and on the path to recovery.

Making of East Tennessee Children's Hospital Exterior Rendering: Bringing Hope and Joy to Life

East Tennessee Children’s Hospital, Knoxville, USA

A few years ago, 2G Studio was approached by a client to help envision the East Tennessee Children’s Hospital, an architectural piece that is meant to symbolize a beacon of hope, and a place of refuge for young warriors who are fighting their battles. At that time, we didn’t have the name of the hospital yet, it was an early stage of the project. The only information we had was that it is meant to be a children's hospital located in East Tennessee, and we were headstrong on making a render image that looks photorealistic.

In the hope of bringing the vision to life as accurately as possible, the team started with the architecture of the building. It is a dynamic design. Colorful, fun, yet functional and stern. From personal experience in a hospital, we remember the importance of using colors to lighten up the hospital, so we tried to integrate that too and make sure its presence was noticeable. But as time went on, we realized that the building was not just about creating a good photorealistic image. We wanted it to be alive, feel alive, as it is meant to house the bravest little warriors and they deserve more than just a building.

https://www.gemitchellco.com/project/east-tennessee-childrens-hospital/

In realizing this, we understood that that was what the designer had wanted all along. The hardest part was bringing the warmth to a building concept that is often associated with horror and loss. That is why the building was designed the way it is. In the process of this, we realized that it’s not just about the building itself, but the ambiance around it also matters. How the lighting enters the building to bring warmth and brightness, how we all may bring the feeling of comfort, love, while keeping the sense of being at home. Transparent bridges, minimalistic windows, and a remarkable see-through roof were integrated to foster a sense of freedom, liberating the children from any feelings of confinement.

But it wasn't just about the physical environment; it was about capturing the essence of the season. As we went with the project, we learned that East Tennessee was a beautiful place to enjoy the fall season, Autumn. We thought that it would be a great opportunity to showcase this, as that particular season was the perfect time for children to come out and play. The revitalizing air breathed new life into their spirits, and the puddles outside invited them to embrace the joy of the outdoors.

This project was a heartwarming adventure, proving that hospitals can transcend their conventional image of fear and apprehension. East Tennessee Children's Hospital became a testament to the transformation of healthcare spaces into havens of warmth and joy.

As the final renderings came to life, we couldn't help but feel an immense sense of pride. We had the privilege of contributing to a place where healing meets joy. East Tennessee Children's Hospital became a testament to the power of architecture, design, and 3D visualization in creating spaces that truly make a difference in the lives of young patients and their families.

In the end, it's not just a 3D rendering; it's a story of hope, love, and the remarkable resilience of our young warriors. East Tennessee Children's Hospital stands as a testament to the profound impact we can make through our artistry and creativity.

Witness the transformative journey of the making of East Tennessee Children's Hospital exterior rendering. Immerse yourself in a world where vibrant colors, innovative design, and meticulous attention to detail converge to create a beacon of hope and refuge for young warriors. Experience the power of artistry and creativity as 2G Studio brings this architectural masterpiece to life, crafting healthcare spaces that go beyond expectations. Discover how this remarkable project not only transcends fear but also embraces warmth, joy, and healing. Step into a realm where architectural vision and 3D visualization combine to make a tangible difference in the lives of young patients and their families. Explore the captivating story of hope, love, and resilience, as East Tennessee Children's Hospital stands as a testament to the profound impact of transformative design. Experience the future of healthcare spaces and embrace a new era of possibilities for young warriors and their journey to wellness

Making of The Bergman Werntoft House Interior Rendering

One of the team member, Reinaldo Handaya, get a chance to make an interior rendering tutorial of one of his work, and published in cgarchitect. The idea came from Bergman Werntoft House, which then continued to a pantry interior rendering and the dinning room. Check this “The making of Bergman Werntoft House” out guys!

Making of Starbucks Coffee Interior Rendering

The work of one of the team members, Reinaldo, which won the best of the week award on Ronen Bekerman, and get a chance to make a tutorial on Ronen Bekerman’s blog. The Inspiration came from the Starbucks Coffee by Kengo Kuma. After seeing his photo reference directly interested in making the 3d. Check this “making of the Starbucks coffee” out guys!

Making of Bergman Werntoft Exterior Rendering

Our team member Reinaldo Handaya create another the making of Bergman Werntoft exterior rendering using blue hour mood on cgrecord.net. The technique using object dome and give vraylight material in it. The fun part is the post production section. Check it out guys!

2G ACADEMY Road to Campus Petra Christian University

Hello guys, this is the photos of our 2G Academy Road to Campus. The first opportunity given by Petra Christian University. Thank you very much for this big opportunity. Hope we can give another free lecture about 3D in Petra again. We will upload the other photos from another 2G Academy road to campus. Stay tune!

Vray World presentation at Digital Drawing Days 2013 Event

House La Invernada by Evan Mandala became one of the best portfolio in Vray World presentation at Digital Drawing Days 2013 event show reel. We are very honored. Thank you very much for this recognition. We are sooooo happy hahahaha. Thank you again, again, again, aaaand again! hahhahaa

House Gulm 2nd Edition

Hello everyone, It’s been a while since my last blog post. As a registered V-Ray user, I had the chance to be one of V-Ray 3.0’s beta testers around the end of September 2013, a little while before I became one of the speakers for the V-Ray Community Meeting Asia Pacific Tour on October 2013. At the time I created the “Simplistic Cozy Pantry” scene and managed to test one of the new features: Progressive Rendering.

After the tour I didn’t have any more chance to test V-Ray 3.0 Beta due to my busy schedule and rushed hours meetings, lots of deadlines and all our clients asking to finish their projects before the Christmas Holidays. Finally the holiday season came, we delivered on time and then got back to some deeper testing of V-Ray 3.0. Some of you might think that I’m a workaholic but trust me, I’m not. I always say that this is what CEO’s do, work on holidays and have holidays on work days, but apparently I’m still working this very day.

I used the same scene created for 2G Academy’s workshop for Universitas Tarumanagara back then but this time using a different technique. For the workshop rendering I only used V-Ray Sun and V-Ray Sky. This time I tried V-Ray Light Dome and used one of our own HDRI’s and at last had some free time to try Brute Force (previously we always used Irradiance Map). This scene was actually finished around January 2014 but I didn’t have a chance to post it or write about it in our blog.

I tested both of the normal production rendering (BF + LC) and the V-Ray RT GPU. In December our studio migrated to Itoo Software’s Forest Pack Pro because they have lots of flexibility and most importantly, they support the V-Ray RT GPU rendering and keep developing it.

For the production rendering test I used Brute Force + Light Cache, I tried to create a cloudy evening and still have the red sun shining.

Since this is my first try using BF + LC, I found out lots of problems and unfortunately found the problem after the rendering finished. As you can see on the raw render image, there are lots of fire flies scattered on the ceiling, white wall and the wooden wall. I used a render farm to render this image and it required approximately 30 minutes. I used my i7 3930k processor for the workstation and used 2 Boxx computers (32 threads each) and 4 Dual Xeon Pc’s (40 threads each). The fire flies happen when we have a very bright and burnt reflection. Fortunately V-Ray 3.0 already has the solution for this; they have a new feature to remove the fire flies issue, it’s called Max Ray Intensity. Unfortunately I forgot to turn it on. Brute Force has lots of problems when it comes to rendering trees or grass, mostly with the very dense leaves/grass it requires lots of samples to do the rendering. I tested this scene with V-Ray 2.4 and it required approximately 55 minutes. With V-Ray 3.0 now it’s so much faster than V-Ray 2.4. Thanks to the faster Ray Caster and the Embree option to speed up everything. Embree is an option to enable the Intel Embree Ray Caster and boost the rendering even faster.

Well anyways, I’m not going to discuss any technique in this blog, so here are the two images I created using BF and LC. I tweaked the sky to get a more dramatic look, played with motion blur for the clouds and added some fog using Z-Depth.

After testing the production rendering, I tried to do it using V-Ray RT GPU. Even though it’s not perfect, V-Ray RT can now be used for production rendering and can also produce render elements. Even though not all render elements are available, the crucial ones are such as Reflection, Refraction, GI, Lighting, and Light Select. Another point is that GPU’s nowadays have more memory. We managed to get our hands on the GTX Titan which has 2688 cores and 6 GB of RAM (and now NVIDIA announced the GTX Titan Black, it’s just great!). IToo Forest Pack has also really helped when they announced that it would support the V-Ray RT GPU. It really helps to scatter the grass and the trees and we don’t need to use lots of V-Ray proxies for GPU rendering saving lots of time and helping maximize the GPU memory.

For this scene it still requires around 1 hour using 1 GTX Titan. V-Ray RT is based on brute force, so when it comes to rendering trees and grass it needs more time since it needs to calculate lots of samples. Even though the result is produced using the V-Ray 3.0 Beta version, the result still looks good for some small – medium scale projects. These are the results using V-Ray 3.0 RT GPU. You can now check my review about V-Ray 3.0 RT GPU rendering.
Here are the results using V-Ray 3.0 RT GPU:

Pool Project (Photo Montage) Breakdown

Hi guys, this is last month project from equinox UK. A mosaic company. I think this project is very interesting, Its a very small project, we only need to change the material of the pool wall and enhance the pool water and also the Blink effect on the material. The challenging part is not doing the photo montage, but creating the mosaic material effect as the client want. Its drive us crazy that time, but finally the client very very satisfied with the result.

At first we got the data contain the photo of the pool, the size of the pool and the mosaic material. The mosaic material have very very small resolution and the material not specially made for the rendering, so we have to tweak all of them in photoshop (and i mean a lot!).

Here is the pool photo.

Here is the mosaic material. Almost all the size only 500×500 pixel.

What we did first of course modeling the pool and the area near the pool. We used SketchUp pro 8.0 to do the match photo.

After that we import it to 3dsmax 2012 to do the rest of the job. Since this project using mosaic, and the texture given by the client, we cannot just use mere bitmap because it will look tiling, if u don’t want to look tiling, you will need to create the material in photoshop as the same size of the pool wall, and it will consuming lots of time. Therefore we decided to use floor generator by cg-source.com. This free script really handy when it comes to tile like object.

Here are the screenshots:

This is the screenshot of the 3dsmax viewport

This is the wireframe of the 3dsmax viewport.

This is the screenshot of some material we tweaked. Yes, we crop the material one by one and fix it using photoshop. We use multi sub/object for the material and combine it with material by element modifier.

This is the material list. We create 16 different material for each type of mosaic material. Just to make sure we don’t get any repetitive looks.

Below is the raw render result, its pretty good before we do the post production:

What the client wants is to get the blink effect, and to add some more ripple on the water, to give more volume, and it was a correct demand, volume is everything. To get the blink effect we simply use magic bullet diffusion and star filter. The rest we enhanced using color balance, hue saturation channel mixer. Nothing magical and nothing special about the post production process.

Here are all the final images:

Thanks to Paul to give us a great opportunity to do this project, we are so excited to do it.

2G Academy TOP 3 Beginner Level

Hello guys, this is the top 3 images for the beginner level that already finished.
The winners are (in order) :
1. Herman Sasongko from Indonesia
2. Sonny Ferian from Indonesia
3. Iwan Zaifal from Malaysia

Lots of effort from all the members since lots of them are from interior and not familiar with exterior. We are really proud of the member’s effort and hard work to do all the assignments. Stay tune for the intermediate level Top 3 Images.